If you are a landlord, you know that the success of your rental property depends on first impressions. The key is to present the home in a light that helps potential renters envision themselves living in it.
Our estate agents in Newham are experienced in letting properties in East London and have helped thousands of landlords market their properties right to get the best tenants and maximise their income. In this article, our Newham estate agents are sharing valuable tips on how to make your property more appealing to renters.
Keep reading to find out what special touches your property needs to attract the most attention and bring you more rent. If you are letting a property in East London, contact our estate agents in Newham at 0207 055 0441 today to learn more about how we can help.
What you can find in this article:
- Focus on First Impressions
- Maximize the Effect of Your Indoor Spaces
- Make the Most of Outdoor Spaces
- Staging and Photographs
Focus on First Impressions

There’s perhaps nothing more important than the first impression when letting or selling a property. As soon as potential tenants reach the front door, they already know if they want to live in the home or not.
Our estate agents in Newham recommend you focus your efforts on making the property appealing from the get-go by investing in enhancing its curb appeal. Make sure the façade is clean and painted, any plants located at the entrance are trimmed and in good shape, and the foyer looks inviting.
Add a few finishing touches like a décor piece, a cosy chair, or a special plant to improve your chances of making a good first impression
Maximize the Effect of Your Indoor Spaces

Of course, the indoor space is also very important. After all, it’s the space your future tenant will be using the most.
The key to maximizing the effect of your property’s indoor spaces is a combination of organisation and décor. The space must speak to potential tenants and have the features that are most important to them. If you want to rent to a family, create a family-friendly space. If you want to rent to a young professional, add an office or a small working station. An experienced Newham estate agent will be able to tell you what the most important features are for different types of tenants so that you can adapt your space accordingly.
Here’s what you need to do to maximise your rental property’s indoor spaces:
Declutter
Your property’s indoor as well as outdoor spaces must be free of clutter if you want anyone to envision themselves living there. A clean, airy space is inviting and allows potential tenants to imagine how they would organise the home to suit their needs.
Our estate agents in Newham recommend you start by decluttering the property, throwing away any elements that do not belong or are of no use to potential tenants, and organising different spaces to fulfil different functions.
Organise
Each space in your rental property will serve a specific purpose. It’s, therefore, important to organise these spaces properly. For instance, your property’s kitchen should also include a pantry space – if not an actual room, at least a separate sizable cabinet.
Likewise, the bathrooms should have enough space for the tenants to keep their toiletries and towels or cleaning products. If the space does not have a separate office, you can organise a small office space in the living room.
Use Neutral Colours and Natural Materials
When it comes to the property’s décor, keep things neutral. This will allow your tenant to bring in their personal touches and make the space their own as well as help the home look clean and open.
Choose a neutral colour for the wall paint and furniture and neutral lighting fixtures for maximum effect. For design and to make the property look more stylish, choose delicate décor pieces made from natural materials like linen for the soft furnishings.
Add Key Touches
Still on the subject of décor, add more stylish pieces that suggest how different spaces can be used and help potential tenants imagine living there such as a minibar in the backyard, a coffee station, or herb display rack in the kitchen.
Also display some stylish plants, sculptures, or other types of art on the walls, shelves, or corners of the rooms to enhance the overall appearance of the space and make it more appealing.
Make the Most of Outdoor Spaces

Outdoor spaces are among the best features a rental property can have. So, make the most of them. Make the space look tidy by cleaning it up, trimming the plants, or planting new ones. You can also create a breakfast nook on the balcony or terrace or add a rattan outdoor furniture set or a grill in the backyard to accentuate these features.
Staging and Photographs

Last but not least, our estate agents in Newham always advise landlords to pay extra attention to how the home is staged and how it is presented to potential tenants in the photographs. Properties with quality photos receive over 50% more attention and these marketing details can make all the difference.
A fruit bowl full of lemons on the kitchen counter, a pair of wine glasses on the patio table, and a cosy blanket on the living room armchair set the scene for future tenants. It’s paramount to highlight the property’s best features and ensure they are properly promoted in the property ad.
Our estate agents in Newham can put you in contact with experienced interior designers, home stagers, and photographers who can maximize your property’s appeal and increase your rental income.
If you are a landlord and have a property to let in East London, our experienced estate agents in Newham can offer you full support from finding the right tenants to managing the property. Contact our experienced agents today at 0207 055 0441 to learn more.